“It’s all who you know?” What a load of crap!

October 3rd, 2011

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I’m sure you’ve heard this unforgettable line before. I guarantee it. ”It’s not what you know. It’s who you know.”

It’s most likely been said by someone trying to give you advice on a job search, or someone who just lovessss “networking.” Telling you to remember to keep you nose to the grindstone. To keep “networking.” Because “you just neverrrrr know”…. that guy you met at CVS while looking for Swedish Fish and Root Beer may just very well hold the keys to your success. “It’s all who you know.” RIGHT?!?!

And I’m sure you’ve heard this one. “It’s not who you know, it’s WHO KNOWS YOU!” I’m not sure when it was I first started hearing this line, but it seemed to make more sense. Right?!? After all, you know a ton of people. But do they know you?

Hmmmmm. Interesting little bugger. Clever bastards. I see what they did there.

Hmmmmmmmmmmmmmmmmmmmmm.

But, let’s take it one step further. I know thousands of people. And thousands of people know me. But… why don’t we do the following. Let’s flip the switch. Let’s think QUALITY over QUANTITY. When it comes down to it, I’m a monstrous supporter of quality over quantity when it comes to connecting with others. It has always made more sense to me. “Quantity” is a fairly general term. But, let’s stick with this way of thinking for the time being. Quality over quantity.